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ISBN : # | Date : 1705

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Cim Diploma – Paper 11: Strategic Marketing Management – Planning and Control: Study Text (2002) (CIM Study Text: Diploma) PDF




by BPP : Cim Diploma – Paper 11: Strategic Marketing Management – Planning and Control: Study Text (2002) (CIM Study Text: Diploma)

ISBN : #0751741353 | Date : 2002-08-30

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Global Marketing Strategy Instructors Manual PDF Ca6e037cf

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by Douglas : Global Marketing Strategy: Instructor’s Manual

ISBN : #0070134480 | Date : 1995-02-01

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PDF-7e411 | Intended for those taking an advanced course in international marketing, this book deals with issues facing today’s global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consider … Global Marketing Strategy: Instructor’s Manual


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by Allie Walker : Increase Of Prominence In Search Engine Optimization: Search Engine Optimization As A Marketing Strategy

ISBN : #1505643422 | Date : 2014-12-27

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PDF-6ea3a | SEO targetS different kinds of search, including image search, local search, video search, academic search,[1] news search and industry-specific vertical searchengines. Have you ever wondered how some respective niche while others fail to get ranked anywhere on Google? I bet you have. As a matter of fact, most business owners with a website (and many without) wonder what all the fuss is about SEO…. Increase Of Prominence In Search Engine Optimization: Search Engine Optimization As A Marketing Strategy


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by William Moore : Product Planning Management: Designing and Delivering Value

ISBN : #0071127402 | Date : 1993-04-01

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: Consumer Behavior: Building Marketing Strategy (Mcgraw-Hi11/Irwin Series in Marketing) 9th edition

ISBN : # | Date : 2004-01-01

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Strategic Brand Management Richard Elliott PDF Bf649047e

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by Richard Elliott : Strategic Brand Management

ISBN : #0199260001 | Date : 2007-02-08

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PDF-63fc1 | Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that fra… Strategic Brand Management


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by Jeffrey L. Funk : Global Competition Between and Within Standards: The Case of Mobile Phones

ISBN : #033397039X | Date : 2001-11-13

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PDF-8db59 | Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. The author summarises the development of the global mobile communications industry to date, examining how global standards have been established, and why particular fir… Global Competition Between and Within Standards: The Case of Mobile Phones


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by BusinessNews Publishing : Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz’s Book

ISBN : # | Date : 2014-11-12

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PDF-559ac | The must-read summary of Andy Sernovitz’s book: “Word of Mouth Marketing: How Smart Companies Get People Talking”.This complete summary of the ideas from Andy Sernovitz’s book “Word of Mouth Marketing” shows how this type of marketing isn’t really about the marketers, or even marketing itself. It’s all about creating happy customers and making them your best advertisers. In his book, the author ex… Summary: Word of Mouth Marketing: Review and Analysis of Sernovitz’s Book


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Public Relations Victoria Friederike Feitsch Ebook PDF 1f3060d50

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by Victoria Friederike Joy Feitsch : Public Relations – Strategically important?

ISBN : # | Date : 2009-03-02

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PDF-ee365 | Seminar paper from the year 2009 in the subject Communications – Public Relations, Advertising, Marketing, Social Media, grade: 1, Robert Gordon University Aberdeen, 9 entries in the bibliography, language: English, abstract: “A communication concept which is systematically planned and optimised may not offer a guarantee for success, however, it minimises the risk of failure.” (Mast 2006) […… Public Relations – Strategically important?


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